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Dating persona test

) is an American-based international operating online dating, friendship, and social networking website that features multiple-choice questions in order to match members.

The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.Editorial posts from 2010 by an Ok Cupid founder in which and pay-dating were criticized for exploiting users and being "fundamentally broken" were removed from the Ok Cupid blog at the time of the acquisition.On March 31, 2014 any user accessing Ok Cupid from Firefox was presented with a message asking users to boycott the internet browser due to Mozilla Corporation's new CEO Brendan Eich's support of Proposition 8.Users were asked instead to consider other browsers.The website added a bevy of nontraditional profile options for users to express their gender identity and sexuality in late 2014.These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.Rudder prefaces the experiment results by stating: "...if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site.That's how websites work." In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).

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